Apple: How you fell into their trap
Do you have an iPhone? I have an iPhone. A lot of people have them, but why? For the longest of time, I struggled to find the answer, even though I use their products daily.
Apple is very well known for charging a ‘luxury price’ for their products, even though there are other companies that produce devices at a similar price, with much better internals.
Take Samsung for instance. I know many iPhone users would scoff at the idea of switching to ‘one of those Android thingys’; but honestly, you are getting so much more for your money if you were to consider the high quality of Samsung’s screens, cameras, batteries and other internal components.
Why do we buy iPhones if there are alternatives that are better for the price?
The answer is simple- Apple has very good build quality, a good reputation, and a very easy-to-use ecosystem.
There is no company like Apple that can produce products that work so well together. You can buy an iPhone and an iPad, and synchronise all of your photos and apps to one another via iCloud. You can buy a MacBook Pro and answer text messages straight from your laptop. You can buy a pair of AirPods and seamlessly switch between your devices with very little effort. If you were to switch that MacBook for a Window’s laptop, you lose a lot of compatibility straight away.
Apple is one step ahead (most of the time)
There are areas that Apple lack behind the competition in, such as introducing a widescreen camera; making their screens edge-to-edge, and adding a display with a high refresh rate.
However, when it comes to security and physical design features, Apple is often ahead of the game. You only have to take a look at the AirPods, Touch ID and ‘Sign in with Apple’ to know that the company knows what their customers want. Why else would all other manufacturers copy the idea of unlocking your phone and making purchases with your thumb? Why does every single company have a pair of wireless earphones that conveniently fit into a small charging case?
Because Apple started the trend, and Apple is very successful.
What’s next for Apple?
While the current formula has worked very, very well for Apple, I feel that the current approach towards the way Apple operates is not at all the vision that Steve Jobs had when he was in charge.
Steve Jobs was all about innovation, the price, the quality, and most importantly the customer. Remember when Jobs announced the first-ever MacBook Air by using an envelope in 2008? This was a quote he used, which sums up the change in Apple’s attitude in a nutshell:
The MacBook Air ships with an 80gb hard disk as standard; and there’s an option of a 64gb solid-state disk if you’d like it. These are a little pricey, but they are fast!
You would never catch Apple calling one of their products pricey nowadays, and this shows how customer-oriented Steve Jobs was. He wanted to sell products that customers would be happy with while selling at a fair price.
I believe Apple needs to work on this in the future. Sure, we know people are willing to pay for the products; but to compete with other emerging brands, Apple needs to either give you more for your money or lower their prices for what they’ve got.
How does Apple get you to buy their products?
Clever marketing and ‘FOMO’ — the fear of missing out. We are living in a generation where Apple is the default name for a smartphone or the default name for a laptop. We are living in a generation where things don’t last for ten years, things last 4–6; and Apple are usually the first people you turn to when you need a replacement.
Apple designs its products to need updating in five years so you are more likely to be a return customer; as you are probably in their ecosystem. My iPhone 6 (which was released in 2014) was running so slow that I upgraded out of pure frustration. But I couldn’t go for a Samsung, OnePlus or Google Pixel because of the other Apple devices I have purchased. Long story short, Apple knows how to keep you.
Why won’t you choose anyone else other than Apple?
Obviously, this doesn’t apply to those of you that don’t use Apple devices, and you are probably very happy with your fruit-brand-alternative, but those of you that do use Apple products are likely not interested in switching to another brand — I’m certainly not, despite the hardware restrictions that we have.
As I said above, the ecosystem does a lot for Apple. But there are other areas, such as the high quality associated with the brand; the user experience, the top-notch product support (software-wise), and often good customer service. This is the reason why I don’t want to switch from Apple.
That’s right, I’m happy with using Apple products for the time being. But, I still wish they would be more ‘revolutionary’ with their products. The minor changes between the last three models of the iPhone haven’t been big enough to be considered as game-changers. The laptops they produce seem to be less competitive to others, but I will still prefer their products purely for the user experience.
At the end of the day; if the experience of the product is good, and your productivity is just as high as normal, it doesn’t matter what brand you pick. Apple knows this, but they don’t want you to…
Thank you for reading. I am an 18-year-old from Devon, UK that aspires to become a Formula One journalist.